There’s no two ways about it; your organisation’s website is a vital part of your everyday operations. This reliance is exactly why it can be such a harrowing ordeal when your website goes down.
While such tech failure can be a major issue, there are some things you can do to help lessen the chances of this happening or, at the very least, lessen how long these issues affect your business. Perhaps the most effective measure you can take to try to guard against disaster is to invest in . This puts your system in the hands of professionals that handle your IT. The website monitoring and overall from these experienced providers means, on the off chance something does happen to your website, you can be back up and running quickly before major damage is done.
However, if trouble strikes before you’ve been able to secure such safety services, you need to be prepared to weather the storm when your site is down. Here are some steps you can take if your website goes down unexpectedly.
Is my site down?
The first thing you need to do before taking any drastic steps is make sure your site is actually down. There is a variety of factors that can wreak havoc with the operation of your site, many of which aren’t on your end. Try some other sites and browsers and see if you can pull it up on those, and make sure you’re not seeing a cached version from an earlier visit. The last thing you want to do is raise the alarms, make a bunch of unnecessary alterations to your website, and strike fear into the heart of your users when you don’t need to!
Let the people know
You always want to be proactive and efficient when it comes to helping your customers with issues related to your service or product. Seeing as your website is an extension of your company, you should try to do exactly that if your site is down. By now you should have social media accounts through which you’re interacting with your customers. These are great ways to get the word out that you know your site is down and that you’re working to fix the situation. You can also address your audience’s needs and concerns through these channels.
Who is hosting?
Once you determine that there is, in fact, a problem with your organisation’s website, it’s time to get in touch with the people who host your site. To do so, you first need to make sure you have the proper contact information for them. A call is most likely better than an email, but having both a phone number and an email address on hand is the best course of action. You’ll also want to make sure you have all the relevant passwords you need to confirm your identity and your access to your account.
Make sure to think about the big picture
Knowing your actual website is down and getting all hands on deck to get it back up and running is certainly a priority when you run into trouble. However, you also need to think about all the avenues through which you’re encouraging people to visit the site. Are there links on other pages that lead potential customers to your site? Do you have EDMs scheduled to go out with calls to action to visit your web presence? Try to pause such activities if you can so you don’t frustrate potential first-time visitors.
Following the above steps can help you survive the troubling times that come with a website that is down. However, the best course of action is to try to avoid such headaches before they occur through the aforementioned managed IT services and IT support.
This will put many of the most important technological aspects of your business in the hands of professionals who can dedicate time and resources to keep you up and running. That way you can take care of other parts of the organisation you’re more suited to handling. Such an agreement will also put you in better position to bounce back if something bad does end up happening to your website. Instead of having to try to understand the nitty gritty bits and pieces of what it takes to host a website and what goes into fixing one when it goes down, you can have those well-versed in such areas take care of these issues.
Check out the managed IT services available today and figure out a plan that suits your business’ needs so you can rest easy, knowing that you have the proper assistance on hand in case your website goes down.