Games are fun, right? We grow up playing simple games with our parents as young children. Then we progress to playing board games and card games with friends and family members. Some of us continue on to play video games and tap along with apps on their favourite devices. All of this makes playing games and being rewarded for doing so ingrained in us at a young age. After all, who doesn’t like to win things?
This general concept can be applied to your small business through the use of gamification. Have no fear if you’re unfamiliar with the idea. Saxons is here to help you get a handle on it.
What is gamification?
Gamification is applying facets of games to other aspects of life. These facets can include competing against other participants, scoring points, having goals to meet and winning things upon successful completion of a task.
Why turn to gamification in your small business?
Gamification can positively benefit your company in several interesting ways, some of which come on the employee side and some of which come on the client or customer side.
When you use gamification tactics with employees, you can help set additional tangible goals for your team. While sharing the overall mission of your company and encouraging your workers to strive for greatness in the pursuit of that aim is a great idea, sometimes such a mandate can be a bit too abstract and get lost. Installing gamification methods for work can provide shorter term goals that act as carrots dangling in front of your workers. These smaller checkpoints are great for goal setting.
On the other side of the coin, when you use gamification efforts to engage your customer base, you give them even more incentive to interact with your company, whether it be through actual sales or just communication that can help inform your processes and systems going forward. The goal of any business is to be successful, and this often comes in the form of sales. However, your small business can also accrue valuable information that can be analysed and manipulated by your team after they complete CRM training courses.
Gamification examples that you can use in your small business
This is one of the most tried and true gamification techniques that can be used in your small business. Setting targets amongst not only your sales teams but also other channels of your company can give specific numbers for which to shoot and also encourage a bit of the aforementioned competitive behaviours gamification is so good for.
- Levelling up
In the same vein of setting targets, another great example of gamification is creating checklists of tasks for people to complete in order to earn some sort of reward. The reward can be as large as a promotion (or at least consideration for one) or as small as an extra holiday day or some other method of reward or recognition.
- Membership programs
On the client side of things, implementing membership programs is a great way to engender loyalty to your company and its services. Offering membership cards, such as the ones given out at coffee shops or retail clothing stores, that reward loyalty with discounts, special exclusive offers or newsletters can be the difference between your audience turning to you and turning to somebody else next time they’re in the market for your product or service.
Not everything you do in regards to gamification has to be directly related to a sale. Sending out surveys to customers not only can give you important information you can use to tailor your services, but it also gives customers a chance to feel like they have a say in the direction of your business and that you’re doing what you can to make their experience better. Offering entries into drawings for your services or even something as simple as cash can make people more likely to offer up this information.
Once you have a handle on what gamification is, you can get going on implementing it within your small business. When you do so, you give yourself a chance to influence the behaviours of those within your workforce as well as the audience with which you are trying to engage and sell. By offering rewards for continued efforts and interactions, you keep your workforce and customer base dynamic and can give yourself and them a better chance to evolve moving forward.
Try installing some of these gamification tactics today and see how they go for you and your company!